Universal Producing Company

July 10, 2011

“…Stewart brothers of Fairfield, Iowa, who in 1926
formed the Universal Producing Company to assist amateurs
in staging plays….flappers in the 1920s, the Depression in
the 1930s….By 1934 Universal was booked to produce more
than 3,000 performances, about ten shows a weeknight across
the nation, employed 225 coaches and a swarm of salesmen,
and billed itself as the largest producer of amateur theatricals
in the world. Between 1928 and 1934 more than 1,000,000 amateur
actors appeared in casts of its productions, which played to
more than 6,000,000 people.”
The Pursuit of Knowledge Under Difficulties: From Self-Improvement to Adult Education in America, 1750-1990 by Joseph F. Kett, Stanford University Press, 1994, page 338.

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